Marketing
At Last! I'm an Internet Millionaire!
"Remember, a monthly income of R1000 from an automated knowledge product is akin to having R150K in the bank, earning interest for you. So, if you are earning about R7K a month from these sort of sales (through a variety of means, maybe), you are effectively an internet millionaire, receiving the interest on R1M in the bank, for which you do not have to work." - Frank MullerIf you do the math, keeping in mind that Capitec Bank offers savings accounts with a per annum interest rate of 8%, it works out. With that in mind, I've been an internet millionaire for a few months, then :)
Sure, I don't own the Viper RT/10, the huge flatscreen TV or any of those other things that I might normally associate with being a millionaire but I do have a lot of free time. I took yesterday off to spend with my wife to celebrate our second wedding anniversary. I generally only get in the office at 10am. I seldom spend more than 2-3 hours at a time in the office at a time because I take longish breaks for lunch, my USN shakes, and so on.
In fact, if it wasn't for my debt, I might actually stop working at the tender age of 27.
I recognise that I still have a ways to go but it feels good to know that, on some levels, I have arrived!
Having said all that good stuff, I also figured out today, thanks to my income spreadsheet, that I work too hard. This month, if I do nothing else at all, I will still earn over 50% of my required income via passive income source and yet, I have still booked up just under 100% of my time with "normal" work. It would appear that someone is having trouble letting go of the work-life! We won't mention any names but he looks, sounds and acts JUST like me. Silly rabbit.
27 Secrets of Internet Marketing
Best tips on internet marketing I've ever read. This guy cuts through the crap and just gives you the goods. Love it!
27 Secrets of Internet Marketing Success - bly.com blog - bly.com direct marketing blog
27 Secrets of Internet Marketing Success - bly.com blog - bly.com direct marketing blog
If you are an Internet information marketer or aspire to be one, here are some rules that can help you maximize your online revenues this year:
Formula for Internet Riches by Perry Marshall
I love Perry Marshall and everything he teaches. I always open his emails and read every last word. He's just that kind of internet marketer. Check out www.PerryMarshall.com. And now, the formula...
The real process of success is actually straightforward and it looks like this:
1. Define your USP - your Unique Selling Proposition. Why should I buy this, from you, today, instead of anything and everything else on the Internet? What do you uniquely guarantee? I find that if you have a good USP, not only will a good bit of your statement fit in a Google ad, the ad will almost write itself.
It may be VERY helpful to do some keyword-based market research (i.e. Livingston method) - this makes defining your USP color-by-numbers.
2. Find a steady and reliable source of traffic, people who are looking for a solution to the problem you solve. This by no means has to be Google AdWords. Still... 2 weeks ago I was in a meeting with Chris Cardell who is one of the best-known marketing consultants in the UK and he said, "Most of the online successes I have seen built their business on Google AdWords - not SEO, not social media, not YouTube videos, not blogging, not affiliate ventures. Google ads bring steady, reliable traffic day in and day out. It allows you to perfect your sales process, scientifically."
To which I would add, the ability to go into a competitive market and buy clicks and get interested customers to your site - who then spend money - that's what separates the men from the boys. If you can't do that, you're playing on the sidelines. If you can... No one can stop you.
3. Build a sales funnel. Where the sales process matches the buying process. If it's a quick, impulse buy then it's a quick, impulse sale. If it's a process of decisions and relationships, then it's got a lot of steps. Break it down.
4. Test and track. Once the funnel is built, test the pieces of the funnel. Break it into pieces and make the pieces work. Split test landing pages and sales pages A/B, the same way you test Google ads.
5. Define your product so as to accommodate a range of buying appetites. Have something not only for the curious guy who wants to stick his toe in the water, but also something for the serious
aficionado.
6. Once your sales funnel is performing admirably, incorporate my "Expanding Universe Theory" -
1. Google AdWords
2. Search Engine Optimization
3. Other PPC's like Yahoo and MSN etc etc.
4. Email promotions
5. Affiliates
6. Press Releases
7. Direct Mail
8. Print Advertising
....as you go from one item on the list to the next and the next, your traffic expands exponentially. And so do your sales. You go from being merely a player to being a market dominator.
This process is linear. It's straightforward. It's color-by-numbers. It's predictable. If you've got a USP that your market loves, you go through the steps and you get the results.
Hope you enjoyed that :) If you did, you might like these links too.
The real process of success is actually straightforward and it looks like this:
1. Define your USP - your Unique Selling Proposition. Why should I buy this, from you, today, instead of anything and everything else on the Internet? What do you uniquely guarantee? I find that if you have a good USP, not only will a good bit of your statement fit in a Google ad, the ad will almost write itself.
It may be VERY helpful to do some keyword-based market research (i.e. Livingston method) - this makes defining your USP color-by-numbers.
2. Find a steady and reliable source of traffic, people who are looking for a solution to the problem you solve. This by no means has to be Google AdWords. Still... 2 weeks ago I was in a meeting with Chris Cardell who is one of the best-known marketing consultants in the UK and he said, "Most of the online successes I have seen built their business on Google AdWords - not SEO, not social media, not YouTube videos, not blogging, not affiliate ventures. Google ads bring steady, reliable traffic day in and day out. It allows you to perfect your sales process, scientifically."
To which I would add, the ability to go into a competitive market and buy clicks and get interested customers to your site - who then spend money - that's what separates the men from the boys. If you can't do that, you're playing on the sidelines. If you can... No one can stop you.
3. Build a sales funnel. Where the sales process matches the buying process. If it's a quick, impulse buy then it's a quick, impulse sale. If it's a process of decisions and relationships, then it's got a lot of steps. Break it down.
4. Test and track. Once the funnel is built, test the pieces of the funnel. Break it into pieces and make the pieces work. Split test landing pages and sales pages A/B, the same way you test Google ads.
5. Define your product so as to accommodate a range of buying appetites. Have something not only for the curious guy who wants to stick his toe in the water, but also something for the serious
aficionado.
6. Once your sales funnel is performing admirably, incorporate my "Expanding Universe Theory" -
1. Google AdWords
2. Search Engine Optimization
3. Other PPC's like Yahoo and MSN etc etc.
4. Email promotions
5. Affiliates
6. Press Releases
7. Direct Mail
8. Print Advertising
....as you go from one item on the list to the next and the next, your traffic expands exponentially. And so do your sales. You go from being merely a player to being a market dominator.
This process is linear. It's straightforward. It's color-by-numbers. It's predictable. If you've got a USP that your market loves, you go through the steps and you get the results.
Hope you enjoyed that :) If you did, you might like these links too.
- Perry's 5 days to success with Google AdWords
- Why some succeed & others don't
- Testimonials from Perry's AdWords coaching program
Tags: adwords, perry marshall
<!-- technorati tags end -->7 Split Tests You Can Implement Today - Email Marketing Tips by AWeber
Give these a try and see how they affect your subscribers’ response (not to mention your perception of your subscribers).7 Split Tests You Can Implement Today - Email Marketing Tips by AWeber
Some very good suggestions here. Split-testing is the only way to know what works and what doesn't and it usually results in increased profits. Worth the read but only if you're actually going to do some testing! <!-- technorati tags begin -->
Tags: marketing, email marketing, split testing
<!-- technorati tags end -->Marketing Bullets
The 3 GreatestCopywriting LessonsI Ever LearnedMarketing Bullets
I've been unsubscribing from nearly every mailing list I'm on, lately, but one I won't drop is Gary Bencivenga's Marketing Bullets. Every few MONTHS (no jokes) he sends out a mail with a short note to let you know that the latest "bullet" is online.
Once you click through to his site, you're presented with clean, no-fuss, hype-free good info that you can actually profit from if you apply it to your sales-copy. Awesome stuff!
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