Formula for Internet Riches by Perry Marshall
I love Perry Marshall and everything he teaches. I always open his emails and read every last word. He's just that kind of internet marketer. Check out www.PerryMarshall.com. And now, the formula...
The real process of success is actually straightforward and it looks like this:
1. Define your USP - your Unique Selling Proposition. Why should I buy this, from you, today, instead of anything and everything else on the Internet? What do you uniquely guarantee? I find that if you have a good USP, not only will a good bit of your statement fit in a Google ad, the ad will almost write itself.
It may be VERY helpful to do some keyword-based market research (i.e. Livingston method) - this makes defining your USP color-by-numbers.
2. Find a steady and reliable source of traffic, people who are looking for a solution to the problem you solve. This by no means has to be Google AdWords. Still... 2 weeks ago I was in a meeting with Chris Cardell who is one of the best-known marketing consultants in the UK and he said, "Most of the online successes I have seen built their business on Google AdWords - not SEO, not social media, not YouTube videos, not blogging, not affiliate ventures. Google ads bring steady, reliable traffic day in and day out. It allows you to perfect your sales process, scientifically."
To which I would add, the ability to go into a competitive market and buy clicks and get interested customers to your site - who then spend money - that's what separates the men from the boys. If you can't do that, you're playing on the sidelines. If you can... No one can stop you.
3. Build a sales funnel. Where the sales process matches the buying process. If it's a quick, impulse buy then it's a quick, impulse sale. If it's a process of decisions and relationships, then it's got a lot of steps. Break it down.
4. Test and track. Once the funnel is built, test the pieces of the funnel. Break it into pieces and make the pieces work. Split test landing pages and sales pages A/B, the same way you test Google ads.
5. Define your product so as to accommodate a range of buying appetites. Have something not only for the curious guy who wants to stick his toe in the water, but also something for the serious
aficionado.
6. Once your sales funnel is performing admirably, incorporate my "Expanding Universe Theory" -
1. Google AdWords
2. Search Engine Optimization
3. Other PPC's like Yahoo and MSN etc etc.
4. Email promotions
5. Affiliates
6. Press Releases
7. Direct Mail
8. Print Advertising
....as you go from one item on the list to the next and the next, your traffic expands exponentially. And so do your sales. You go from being merely a player to being a market dominator.
This process is linear. It's straightforward. It's color-by-numbers. It's predictable. If you've got a USP that your market loves, you go through the steps and you get the results.
Hope you enjoyed that :) If you did, you might like these links too.
The real process of success is actually straightforward and it looks like this:
1. Define your USP - your Unique Selling Proposition. Why should I buy this, from you, today, instead of anything and everything else on the Internet? What do you uniquely guarantee? I find that if you have a good USP, not only will a good bit of your statement fit in a Google ad, the ad will almost write itself.
It may be VERY helpful to do some keyword-based market research (i.e. Livingston method) - this makes defining your USP color-by-numbers.
2. Find a steady and reliable source of traffic, people who are looking for a solution to the problem you solve. This by no means has to be Google AdWords. Still... 2 weeks ago I was in a meeting with Chris Cardell who is one of the best-known marketing consultants in the UK and he said, "Most of the online successes I have seen built their business on Google AdWords - not SEO, not social media, not YouTube videos, not blogging, not affiliate ventures. Google ads bring steady, reliable traffic day in and day out. It allows you to perfect your sales process, scientifically."
To which I would add, the ability to go into a competitive market and buy clicks and get interested customers to your site - who then spend money - that's what separates the men from the boys. If you can't do that, you're playing on the sidelines. If you can... No one can stop you.
3. Build a sales funnel. Where the sales process matches the buying process. If it's a quick, impulse buy then it's a quick, impulse sale. If it's a process of decisions and relationships, then it's got a lot of steps. Break it down.
4. Test and track. Once the funnel is built, test the pieces of the funnel. Break it into pieces and make the pieces work. Split test landing pages and sales pages A/B, the same way you test Google ads.
5. Define your product so as to accommodate a range of buying appetites. Have something not only for the curious guy who wants to stick his toe in the water, but also something for the serious
aficionado.
6. Once your sales funnel is performing admirably, incorporate my "Expanding Universe Theory" -
1. Google AdWords
2. Search Engine Optimization
3. Other PPC's like Yahoo and MSN etc etc.
4. Email promotions
5. Affiliates
6. Press Releases
7. Direct Mail
8. Print Advertising
....as you go from one item on the list to the next and the next, your traffic expands exponentially. And so do your sales. You go from being merely a player to being a market dominator.
This process is linear. It's straightforward. It's color-by-numbers. It's predictable. If you've got a USP that your market loves, you go through the steps and you get the results.
Hope you enjoyed that :) If you did, you might like these links too.
- Perry's 5 days to success with Google AdWords
- Why some succeed & others don't
- Testimonials from Perry's AdWords coaching program
Tags: adwords, perry marshall
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